Maxim’s MX
Maxim’s MX is excellent for tourists who don’t want to spend too much money but to get a delicous Hong Kong Chinese style type of food.
Its class is well above the other two common local fast food chains with price only a few percentage more expensive. It has plenty of variety and is not just selling hamburgers or fried chicken.
Interior
The only drawback is that, while MX brochure describes the food in both English and Chinese, the restaurant address/location list is in Chinese only.
Must Tries: Barbecue duck
Mixed Roasted stuff rice
Baked Pork Rice
Spaghetti set
Red bean tofu pudding
Looks like the competition is getting hot amongst the fastfood chains in getting more business during dinner time. Maxim’s MX is also entering the dinner special arena. Let’s put the executions of their ads aside and look at their strategies. KFC says you can enjoy a complete yet speedy dinner with appetizer, main course and dessert. This doesn’t sound appealing as speed and enjoyment are conflicting when it comes to dinner. On the other hand, Cafe De Carol is selling made-to-order ??. To me it’s not unique as most ??? are doing that anyway. ??? is the more convincing choice when it comes to ??. And now Maxim’s MX is having ???????. It is said that the miniature ?? is from Japan and it is super tasty, blah, blah, blah. In terms of consumers’ interest, Maxim’s MX wins by far. It catches HK consumers who always love to try new things. Too bad that it hasn’t got the same distribution as KFC and Cafe De Coral. Otherwise, I think it would win a mile away. Guess there must be some very smart marketers sitting at Maxim’s MX. Now the question, what would Fairwood do ? Let’s see.
Food and Beverage – 10
Ambience / Setting – 8
Value - 10
Service - 9
Restaurant Name: Maxim’s MX (Kimberley Road)
Address: Shop No. 5, G/F,
26 Kimberley Road,
Tsim Sha Tsui, Kowloon
Telephone: +85223115006
Operating Hours:
Mon – Fri 7.30am – 10pm; Sat – Sun 8am – 10pm
Average price:
approx. HK$ 35 – 45/person (based on 1 reviews)
District: Yau Tsim Mong
Cuisines: Fast Food
Website: www.maxims.com.hk